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Understanding McLuhan
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06765_Field_TCUM T330.txt
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1996-04-10
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as does the technology of writing and printing. Not only work,
but also eating and sleeping, came to accommodate
themselves to the clock rather than to organic needs. As the
pattern of arbitrary and uniform measurement of time
extended itself across society, even clothing began to undergo
annual alteration in a way convenient for industry. At that
point, of course, mechanical measurement of time as a
principle of applied knowledge joined forces with printing and
assembly line as means of uniform fragmentation of processes.
The most integral and involving time sense imaginable is
that expressed in the Chinese and Japanese cultures. Until the
coming of the missionaries in the seventeenth century, and the
introduction of the mechanical clocks, the Chinese and
Japanese had for thousands of years measured time by
graduations of incense. Not only the hours and days, but the